About me

Making complex tasks simple, intuitive and meaningful to users has been the primary focus of my work. Finding strategic solutions and exploring new perspectives, I am experienced in product design and development for both consumer and enterprise scale applications.

Why?

Graphic design and visual communication is my training and my forte. Building on that I've worked in interaction design from the industry's early days. My focus has been on making complex tasks clear.

How?

With empathy and imagination, i put myself in my audiences' shoes and advocate for them. Crafting solutions that are both useful and engaging are the cornerstone of my work.

My past experience

Amazon Web Services

Product design for industry leading data analytics and database software. User experience designer on new product offering launching at the AWS conference. Deliverables included research, beta testing, use case management and visualizations to facilitate team collaboration through final design fit and finish. 

UX Design Lead

Nov 2019 — Present
  • Administrative and end user tasks, workflows, UI text and designs
  • Reviewer for analytics and database team product deliverables
  • Delivery of final designs and iteration through beta release findings

Flex

Research, product design and leadership for leading global manufacturer with 24B annual revenue. Responsibilities for User Experience focus on increasing the clarity and efficiency of internal systems, supply chain management and enhanced internal business processes.

Vice President, UX

May 2018 — Oct 2019
  • Design standardization for tableau based analytic software, business systems monitoring
  • Product design and team leadership for Flex supply chain management and monitoring
  • Collaboration and guidance for multiple Agile teams and product managers

GE Digital

Research, interaction design, visual design solutions for Industrial Internet (Cloud-based) applications for a variety of industries including Oil & Gas, Power & Water, Manufacturing and strategic GE partnership programs.

Sr. Staff UX Designer

Dec 2012 — Apr 2018
  • Design,usability research and collaboration with the development team to produce state of the industry
    solution for power plant modeling and forecasting.
  • Independently conducted research in the UK, Germany and Canada to create a UX evaluation and recommendations for improving the visualization process for pipeline inspection.
  • Successful delivery on over22 different Industrial Internet applications and POC projects for GE businesses and GE strategic partnerships

My skills

Architecture

Hueristic evaluation and and understanding of how customers think I've organized many new
product offerings.

UX Design

I design for Interaction and craft clear layouts that communicate and orient.

Product Design

Working with product management I help execute strategically and in scope with business goals.

User Research

Both qualitative and quantitative investigation of the audiences needs have informed my v1 and
v3 product releases.

Icon Design

When scalable iconography is the best way to convey meaning I've stepped up and created many.

Journey Mapping

Artifacts that communicate and keep the team aligned on user processes and goals are my forte.